Once your website is up and running, the next step is to control how your site is presented in two key areas:
- search results (such as Google and Bing), and
- social network sites (such as Facebook and Google+).
In both areas, you can control how your site is presented on these external web locations. By presenting your message you can ensure that the correct details about you and your books are shown in search results and social network posts so that you maximize visits to your website/interest in your books.
How Strangers Find You
As an author, you will always be looking to find new readers—these new readers, by definition, will be strangers to you. Often, perhaps usually, you don't find readers, but instead, they find you. There are two important ways that readers find authors that are unknown to them: