strategy

I was recently accused of giving advice. This may seem like a strange thing to bridle against, but there are important issues here—both for the people giving advice and for anyone seeking advice.

last updated: 28 April 2019; tags: advice  opinion 

Write Once, Then Link. Here’s a brief explanation of this blog.

last updated: 3 October 2018; tags: housekeeping 

Content marketing is a practice that has been employed for a long time but which has acquired enhanced utility in the internet age. Here’s a brief introduction and some thoughts about how you can adopt this simple, yet effective technique.

last updated: 23 August 2018; tags: content marketing